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Apple switching to AMD GPU for new iMac 5K

Well as they stuck a pair of 280X in the new Mac Pro and re-named them FirePro's so the fanboys would pay through the nose for them (and it worked) I reckon they will use the latest AMD mobility chip-sets with a different name ot make them sound more expensive :P
 
Are imac known for there gaming performance? if they are then its going to need some powerful GPU for 5k lol

Well 5120x2880 is four times the resolution of the 2560x1440 panel in the old iMacs, IIRC my old iMac which was the previous AMD generation used a HD6970m card (top of the range) which was basically HD6850 performance, so it's not like anybody ever got awesome FPS from these things.
 
Apple screw their suppliers, so whilst new sales avenues will be welcome news for AMD, margins will likely be low or perhaps even loss-leading. AMD have won a lot of OEM business recently (Sony, MS, Apple) yet one wonders how far they have pulled their trousers down to obtain these deals?
 
Apple screw their suppliers, so whilst new sales avenues will be welcome news for AMD, margins will likely be low or perhaps even loss-leading. AMD have won a lot of OEM business recently (Sony, MS, Apple) yet one wonders how far they have pulled their trousers down to obtain these deals?

You mean Nvidia was screwed over for its previous iMac and MBP wins??

What about Intel who basically developed the Haswell Iris Pro variant with L4 cache,for use in Apple laptops and desktops?? By Intel standards it is a huge part for a consumer device.

I honestly doubt it is as "low margin" as you think it is,since plenty of companies seem willing to accommodate Apple quite a bit,including Samsung who literally built a fab for them.

Well as they stuck a pair of 280X in the new Mac Pro and re-named them FirePro's so the fanboys would pay through the nose for them (and it worked) I reckon they will use the latest AMD mobility chip-sets with a different name ot make them sound more expensive :P

You do realise a fair number of the Quadro cards are renamed Nvidia gaming cards too with a MASSIVE markup?? What you pay for its the extended hardware and software support(professional drivers with better image quality) for Quadro and FirePro lines. This is why a Geforce Titan is cheaper than the Quadro equivalent and massively so.

They went with AMD cards at the time in the Mac Pro since their OpenCL performance was better than the equivalently priced Nvidia cards.

It was because of Apple that Adobe Photoshop CC has moved over to mostly OpenCL acceleration(Apple invented it),and a lot of the targeted crowd for iMacs and Mac Pros are people involved in image editing and video work.

Edit!!

I don't disagree the Mac Pro is bloody expensive for what it is,although it is very shiny.
 
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It will be one of the new Tonga based R9 200M series GPU's. Probably with HBM

Not sure about the HBM part, but I think you are on the money with the rest though.

iMacs definitely aren't designed for 3D work, instead favouring things like photography and other image manipulation tasks. A 5k res screen would be immense for such tasks.
 
People really need to stop with the "low margins" thing. It's just become something people say, with no research.
Apple's last reported gross profit margin was 39.36%. As Apple do not manufacture much of anything themselves, they either a). screw their suppliers, b). screw their customers, or c). screw both to achieve such results.

AMD are in a pretty desperate situation financially and Apple are not in business to be nice to anyone. Apple would have squeezed AMD (and all of their supply chain) as much as possible, and AMD will have been more desperate for Apple's custom than visa-versa. Everyone is entitled to their opinions but business is business and the most successful companies are successful because they are cut-throat, not because they are ethical. AMD share price has fallen 10% within the past week so investors are also unhappy/uneasy about something.
 
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Apple's last reported gross profit margin was 39.36%. As Apple do not manufacture much of anything themselves, they either a). screw their suppliers, b). screw their customers, or c). screw both to achieve such results.

AMD are in a pretty desperate situation financially and Apple are not in business to be nice to anyone. Apple would have squeezed AMD (and all of their supply chain) as much as possible, and AMD will have been more desperate for Apple's custom than visa-versa. Everyone is entitled to their opinions but business is business and the most successful companies are successful because they are cut-throat, not because they are ethical. AMD share price has fallen 10% within the past week so investors are also unhappy/uneasy about something.

So Nvidia must have been squeezed,Intel must have been squeezed,Samsung must have been squeezed,etc??

Because Nvidia and Intel would not be rushing out parts for Apple if they were not decent money makers would they?? :rolleyes:

So where you in the other threads about Nvidia and Intel being squeezed with their Apple deals??

Wait,your not. Only OFC AMD,isn't it??

All those companies are wanting Apple's business and one of the reasons the GM107 was launched so early was so Nvidia could try and claw back some lost design wins in iMacs and Macbooks from Intel Iris Pro IGPs.

The reason AMD won those design wins is since they are invested in OpenCL even more than Nvidia,and Apple is massively behind it. What you don't understand is that Adobe CS for OS X moved almost entirely to OpenCL acceleration due to Apple,and outside the GK110 parts(and to a lesser degree the Maxwell parts),the AMD chips tend to do better.

Plus your panicking over the stock price means nothing - its probably because Nvidia have their new GPU range and we have not seen a response from them to the GM204. AMD stock price has been popular for shorting for years and has swung up and down throughout the year. Not that anybody cares as this is an enthusiast forum. You sound like those lot on the American forums with vested interests.

But I like you also ignore on PURPOSE,that the Apple laptops and desktops COST more. Samsung,HP and Lenovo sell cheap laptops which make up a huge percentage of their sales including £200 to £300 netbooks. They sell desktops from £300 onwards,ie,commodity computing.

The cheapest Apple laptop in the UK is £750 and their cheapest desktop is £899.

Apple makes money since they charge premium prices. This is why they make decent margins and since they have a limited range there are economies of scale,since they don't have a bazillion SKUs.

Spin it as much as you want.
 
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Lets have a look at how much a 27" iMac costs:

http://i.imgur.com/FhLZkWu.png

FhLZkWu.png

Its more or less likely a 5K iMac is going cost even more.

So AMD will be in the TWO MOST expensive Apple desktops SKUs.

Since AMD is obviously doomed as being in the most expensive Apple desktops,Nvidia is not.

Wait a second.

dbR5xA5.png

Nvidia is in all the cheaper iMacs and so is Intel.

Oh noes! They are Doooooooooooooooooooooooooooooooooooooo
ooooooooooooooooomed!!!!

Apple is squeeeeeeeeeeeeeeeeeeeezing all of them!!

Sorry only AMD when they are selling their GPUs in the most expensive and overpriced desktops that Apple are going to sell.

:rolleyes:
 
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