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Intel is equally guilty with the way they label their mobile CPUsBecause physics and sneaky marketing departments
The chip and architecture are the same, but the difference in the number of stream processors/CUDA cores and memory bus and vram amount.
Take the 960M in my laptop for example, it is actually closer to the 750Ti in spec and performance than the graphic card's 960; and the 980M's performance is more like 960 performance rather than 980.
Basically just power consumption, and therefore the heat that gives out.
Look at the good coolers on GPUs and how big they are. Now that won't fit in a laptop unless it's VERY thick.
In addition, if you ran a GTX 1080 at full speed with an average laptop battery, it would only last ~45 minutes. And that is assuming 0 power draw from the rest of the laptop just to make the maths easy. Factor in all power draw from CPU, monitor, etc. and you're talking ~30 minutes of battery life unless you make the laptop much bigger and heavier than it would already have to be to cool the GPU.
Add to that also, remember the GTX 10 range is brand new, and previously to this they had to put the GTX 9 series in laptops. The GTX 9 series consumes ~1.6x the power for the same performance (and also gives out more heat). So if you wanted 980 Ti performance in a laptop you'd need an even bigger heatsink AND an even bigger battery just to get your ~30 mins of battery life.
The Nvidia naming is that missleading full stop.
But you can get laptops with full blown 970/980, however you pay their weight in gold.
Hence AMD rx490m/495m is the most anticipated mgpu atm and followed by Zen APUs.
That's if you could safely draw 300W from a laptop battery, which you can't
Nah that would be the replacement for the 970m that people are interested in. In the mobile high performance space AMD are dead, they did not even turn up to the fight last generation.