But the US store is awesome in comparison to what? Ours? Yes. But if you compare it to a store on the Xbox360, whether it be ours or Americas (especially Americas!) then it's poor as well.
Although America are getting PS3 demo's before us, they are still getting them a lot later than Microsoft are getting theirs. A perfect example of this is The Darkness, the demo appeared on PSN 5 or 6 weeks after The Darkness had been out in the UK, let alone the US. The PSN is flawed in terms of distribution worldwide.
It depends what you compare to, but ours is incredibly poor. Criminally infact.
If I had to pay £40 a year and I would get all the stuff the US get at the same time Microsoft got theirs out on the 360's then I (and I'm sure others would too) would gladly pay it.
The US don't really seem to get anything more than us, they just get it earlier. I'm guessing the cost of distribution is very high, as is the cost of storage, so that's maybe why Microsoft can do it worldwide?