I'm going to be the odd one out here, but I'm not sure that I like it.
When I first had a look, I thought it was alright, quite a meaty purposeful looking bike. However when I started to look at it more closely, I realised there are a few areas which just don't sit right with me. It's probably because I watch American Chopper and Biker Build-Off and I'm really in to custom fabrication work and attention to detail, but this bike looks a little too "mass production" (I know it is, but at the end of the day it's a cruiser where it's more about the bikes look and ride than performance - a la sportsbike).
The points in contention are:
1) The exhaust - Where the tail pipe splits from one branch in to two there is a horrible boxy join which ruins the whole flow of the pipes. They would have been much better to neatly weld the split branch to the single to keep the lines running smooth. It looks too much like an afterthought.
2) The tail section - Under the word "Hammer" the lines of the bike are completely ignored and the horrible flat bottom just sticks out like a sore thumb. In my opinion that tail section should follow the bottom lines of the tank and be much more curved, almost like a rear fender scooping over the tyre. They got the top half right, but it opposes the bottom half dreadfully.
3) Brake lines - Why oh why didn't they route the break lines more neatly? They just dangle off the back of the forks like they've got nowhere to go. Attention to detail guys!
4) Forks - The forks are ugly looking and the lower legs look cluttered, not to mention that big horrible reflector (However I don't know if it is the law to have one?). If you have a smooth, flowing bike (bar the lower tail section) then you want to keep the rest of the bike looking clean. Big, industrial looking lower fork legs just don't follow suit.
5) Indicators - Surely there's a better design choice than garish oval generic looking indicators? Once again...too much mass production and not enough attention to detail.
That's my opinion and I stand open to other people's views.
Am I being too critical, should I expect less "customization" on a mass production bike?