its not that bad, though i can see why people might to be offended. Everyone knows that sex sells but its not really necessary here and maybe even inappropriate given the target audience
I am willing to bet that the vast majority of flights are bought and paid for by adult men. Suggesting that Ryan Air picked an advert entirely appropriate for it's target audience.
Remember the ad isn't actually advertising to schoolkids - they don't buy flights!
Nice one Ryan Air, loved the ad.
