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Nvidia GTX 280 - IN STOCK NOW!!!

james.miller said:
yes, people tend to forget this. top end cards have always been expensive.

Always.
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Yes but that somewhat warranted the 500 quid price tag. It was a new architecture and a HUGE leap in performance. Nothing had ever been seen like it before

The 280 is no better than the GX2 NVIDIA's previous card. The 8800 was 100 times better than the 7900GTX

But it is still a decent card considering it's a single GPU.
 
Greebo said:
£230 isn't high end. £450+ is.

4850 are slated as $199 and the 4870 are $349. Current exchange rates (now not 2$ to the pound), VAT and duty get you to around £230 for the 4870. Widely reported but we will know for sure in two days.

ATI recently reported to have upped price of 4870 by $50 recently so it should have been just under £200 over here originally. Not twice the price even at £230 but would have only been 50% more money originally.

However, you have to look at the cards they are competing against. You just can't say that ATI won't be stupid enough to charge almost twice the price for 30% gain. Nvidia is doing the same for 18% gain over a GTX260 (although slightly different since the GTX280 is the fastest card you can buy from anybody).

The 4850 is to compete with the GT. 4850 expected to be 40% quicker so hence £130 is a good price. 40% quicker but only 20% more money than the competition.

4870 competes with the 9800GTX at £220. £230 for a 4870 which is supposed to be 40% quicker is a steal as well. Why sell the 4870 for £20 less than the competition when you are beating them by 40%? They will sell by the bucket load at £230 if they deliver the performance. How much more you charge for your other cards become irrelevant.

Taking the 9800GTX example from Nvidia, it costs twice as much as a GT but is only about 25% quicker.

Graphics cards don't scale on price/performance.

And finally, the rumours about the price increase by ATI seem to stem from the performance being better than expected (of both cards). If the 4870 is matching/beating a GTX260 then £230 seems a fair price.

Hopefully, since the 4870x2 isn't out for a couple of months, by then both ATI will have dropped their prices but without doubt, going on ATI's previous pricing, then 4870x2 will be twice the price of whatever the 4870 is when it is released. Even if the 4870 is £180 as you state, it will still make the 4870x2 £360.

Hell, if the 4870 comes out at £169 (30% more than the 4850) and one 4870 does beat the 9800GTX by 40% and hence matches the GTX260 for £270 I will be buying two of them on launch day within seconds.

Two 4870's for £338 would beat a GTX280. SOmehow, I just can;t see ATI selling their cards that cheaply if they have the performance.

The only way they will be that cheap is if the 4870 only matches the 9800GTX in performance IMO in which case I won't even be buying one.
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I understand what you mean, and I agree that it's the logical way of pricing them, but I'm going off ATi saying they will not be selling any cards at more than $499 (reference at least). For them to keep inline with that, with the 4870X2 supposedly coming out 6 weeks later, which should push the price 'limit' of $499, they realistically couldn't price a 4870 at $350 unless they've decided to toss $499 out the window, which I'd be pretty disappointed in ATi for, well, 'lying'.
 
I just don't see the point in these cards. What happened to the 100% performance gains of yester-year? Or is it that there aren't the necessary games to show off the performance increases? Either way, at least they might push down the price of the G92 chips.
 
Tom|Nbk said:
Yes but that somewhat warranted the 500 quid price tag. It was a new architecture and a HUGE leap in performance. Nothing had ever been seen like it before

The 280 is no better than the GX2 NVIDIA's previous card. The 8800 was 100 times better than the 7900GTX

But it is still a decent card considering it's a single GPU.
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it didnt warrant the price tag any more than the gtx280 does lol.why do you think i waited two months and got it £170 cheaper? :p
 
james.miller said:
it didnt warrant the price tag any more than the gtx280 does
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IMO it did. It wasn't more of the same it was something completely new. Revolutionary, a new generation. The 200 series is more of the rehashed stuff. I think that only new generation tech warrants a price tag like that but hey that's just my opinion of course. I'm sticking to paying around 300 ~ for my cards

james.miller said:
lol.why do you think i waited two months and got it £170 cheaper? :p
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I don't know. Even if you had of bought release day you'd have had your moneys worth anyway as it went on as we all know to be one of the longest lasting cards for a long time.
 
kylew said:
I understand what you mean, and I agree that it's the logical way of pricing them, but I'm going off ATi saying they will not be selling any cards at more than $499 (reference at least). For them to keep inline with that, with the 4870X2 supposedly coming out 6 weeks later, which should push the price 'limit' of $499, they realistically couldn't price a 4870 at $350 unless they've decided to toss $499 out the window, which I'd be pretty disappointed in ATi for, well, 'lying'.
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I know what you are saying but I beleive the $349 price tag which as you say, if the 4870x2 had been released same day, then it would have had to have been almost $700.

Still can't see them dropping the price of the 4870 to $250 within 6 weeks although perhaps not beyond the realm of imagination. They could sell a lot of cards in 6 weeks at $350 and then drop the price on 4870x2 launch. That would then mean they could release the 4870x2 for $499 and keep their promise.

On the other hand, promises are one thing but what happens if you make a chip way faster than expected? Say ATI managed to make a gpu which was twice as fast as GTX280. Do you seriously expect them to keep to the promise of $499 if the opposition was selling a slower chip for $649?

I know that's an unlikely scenario but that is the risk when you make wide sweeping statements like "we well never sell a graphics card for more than $499".
 
I've bought expensive cards in the past 380£ish but gone are those days. cant see myself going above £200 on any PC component again. sweet spots for the win.
 
I actually agree with the above.

1 buggy game does not count at 1920's, I will keep playing at 1920x1440 and drop to 1600x1200 if needed in future games as this new card is a rehash and I can skip it completely.

Lets see if the new Die Shrunk version later can have DX10.1 (doubt it) and be any better and worth the upgrade for me esp as price is a bit high for a rehash.

The GTX/Ultra simply were very good cards and have had a long run at the top. (still have I suppose).
 
Whats the point in even owning these new cards? Take a look on the pc game coming soon list on certain gaming websites and the next pc exclusive title worth getting is Far Cry 2 in October! I agree that pc gaming has really slowed down recently, there used to be at least one good pc exclusive title coming out every month, but now that all the games are available on multiplatforms it has kinda ruined pc gaming! Therefore most of these cards are, at present, redundant.
 
when I got my bfg 8800gtx oc in september/october it cost me nearly £350, which I didn't mind paying cos of the lifetime warranty which I think is invaluable, touch wood, still going strong after some serious abuse :)
 
lol, true, heard some real horror stories about peeps rma their cards and getting p.o.s sent back or new cards that only last a month (being optomistic i know) then having the same problems as their original cards, think I actually have a good one:) (I'm sooo tempting fate now)
 
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