You really are keen to point this one out
It's nothing to do with being a football hater at all.
Mercedes is a brand which is supposed (whether or not it does is irrelevent) to stand for quality, prestige and class. It is an upmarket brand.
Your average under 25 footballer stands for being good at playing football but slightly less good at things like not being jailed for assualt, forming sentences in perfect English and being able to not spend all their money on bling. I'm well aware that probably the majority are lovely chaps but when discussing image it doesn't take many to tarnish the image of the rest of them.
Had Mr Rooney's awesome footballing talent not been discovered I somehow doubt he'd have scored 3 Straight A's at A Level and then gone to Oxford, do you?
I cannot see what the latter can bring to the former and thus do not understand this decision by Mercedes.
A partnership with some of Footballs more esteemed gentlemen would perhaps have been more sensible?