Yet they can afford a standard Sky sub in the first place, an HDTV and a Sky+ HD box?
If you can afford that lot, you can afford an extra tenner a month.
Doesn't make a lot of sense. Its called "saving". I saved up for my HDTV by keeping money aside each month. I already pay £39 a month for Sky+ which it itself is completely ridiculous seeing as Virgin has basically the same channels as Sky but costs less.
You pay once for an HDTV, you have to pay £10 each month for 12 months minimum for HD channels.
Who are you to say i and others can afford the extra £10 a month? We aren't all rich you know...