Has anyone seen this new advert?

reflux said:
Yeah, but that's not the point though. Everyone knows domestic violence can lead to horrific injuries. The idea here is to get across the idea that for these women there is no 'cut call'; they are totally defenceless, and violence can strike at any time for any reason.
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aren't there quite numerous charity/help groups for women to go to, there support, theres help, theres temporary shelters for abused women, theres massive sympathy, those willing to help and those who might say out of a choice of jobs in say tesco's be willing to give it to a woman who needs a job to be able to live on her own/support kids. Theres numerous government handouts for unemployed, single parents, theres medical and mental health help. Theres help all over the place, at the end of the day its down to the person abused, male or female, to leave the situation.

THe problem can't be "fixed" anyone could do it, its not like this advert will "do" anything or make people more aware of how bad it can be, complete waste.

If people are strong enough to leave their abusive partner, they will and theres quite a lot of help to be had. The people that stay because they are too scared of the big bad world and what they'll do next, will continue to stay, the advert does nothing to help at all.

Why do people stay? Say you're getting slapped around but have a house, a breadwinner, a kid to support and no where nice to go, a lot of people will take the odd slap over the idea of moving their kids into a shelter without a job, without knowing what will happen, where they'll end up and where their next meal will come from, which is both weak and strong. Strong in that they can put up with abuse to keep their child clothed, fed, sheltered, weak in that they won't leave for fear of the unknown.

AGain the advert won't change anyones situation, won't changes peoples opinion, won't change anyones mind on the subject and is a bit, meh anyway.

It would be harder hitting without the "fight" scene pulling out and being a studio and without her doing that turn to camera sentence.

Not to mention it makes somewhat of a joke of the situation by making it such a stupid situation, being abused and then going and making out with a guy on camera(is the situation it eludes to) would appear to be a far more reasonable situation to be jealous about than more normal situations that would make the abuse more natural. IE/ you're late from work, she's says the bus was late/traffic was bad and he smacks her. a far more "normal" situation would resonate with more people. Though hitting someone for anything but self defence is awful, many people will have less sympathy for her after making out with a guy and "bringing it on herself" than if it was abuse from a far more completely unavoidable situation. So crap advert, will do nothing, plenty of help already, and only real issue is people having the courage to actually leave.
 
drunkenmaster said:
aren't there quite numerous charity/help groups for women to go to, there support, theres help, theres temporary shelters for abused women, theres massive sympathy, those willing to help and those who might say out of a choice of jobs in say tesco's be willing to give it to a woman who needs a job to be able to live on her own/support kids. Theres numerous government handouts for unemployed, single parents, theres medical and mental health help. Theres help all over the place, at the end of the day its down to the person abused, male or female, to leave the situation.

THe problem can't be "fixed" anyone could do it, its not like this advert will "do" anything or make people more aware of how bad it can be, complete waste.

If people are strong enough to leave their abusive partner, they will and theres quite a lot of help to be had. The people that stay because they are too scared of the big bad world and what they'll do next, will continue to stay, the advert does nothing to help at all.

Why do people stay? Say you're getting slapped around but have a house, a breadwinner, a kid to support and no where nice to go, a lot of people will take the odd slap over the idea of moving their kids into a shelter without a job, without knowing what will happen, where they'll end up and where their next meal will come from, which is both weak and strong. Strong in that they can put up with abuse to keep their child clothed, fed, sheltered, weak in that they won't leave for fear of the unknown.

AGain the advert won't change anyones situation, won't changes peoples opinion, won't change anyones mind on the subject and is a bit, meh anyway.

It would be harder hitting without the "fight" scene pulling out and being a studio and without her doing that turn to camera sentence.

Not to mention it makes somewhat of a joke of the situation by making it such a stupid situation, being abused and then going and making out with a guy on camera(is the situation it eludes to) would appear to be a far more reasonable situation to be jealous about than more normal situations that would make the abuse more natural. IE/ you're late from work, she's says the bus was late/traffic was bad and he smacks her. a far more "normal" situation would resonate with more people. Though hitting someone for anything but self defence is awful, many people will have less sympathy for her after making out with a guy and "bringing it on herself" than if it was abuse from a far more completely unavoidable situation. So crap advert, will do nothing, plenty of help already, and only real issue is people having the courage to actually leave.
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Glad you cleared that up for us.

The point of the advert is partly to raise awareness but also to raise money to fund all these shelters etc that you're banging on about. Also, I'm inclined to think there's an element of making people aware of it i.e. could it be happening to someone you know? Could you do something about it?
 
For a second I thought it was going to be a dangerous driving advert... you know the sort where as she is taking her make up off whilst driving she hits someone.
 
Strong stuff - indeed shocking and disturbing the first time you see it. But as someone's already said, I'd imagine that impact would be lost if it's shown too often, as is the case with the 'Live with it' driving ad currently doing the rounds.
 
Tombo said:
Some people must have really weak stomachs.
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In all honesty, it's a difficult subject but I thought exactly the same thing myself.

It's not that horrific, not that strong either. Maybe I've been desensitised to it after seeing it through my own eyes for years and years (my father beat my mother and myself).

Regardless of whether I or my family had to put up with that in the past, I still think I wouldn't have "felt" anything from that video.

On the flip side I also think it paints a bit of a bad picture of guys in general... sure domestic abuse is preliminarily Men on Women. But looking at stats from various sites (rather conflicting reports mind you) up to 40% of all reported domestic abuse call outs are for women against men. It isn't just a "well its normally men against women" any more surely?
 
AHarvey said:
yes it's strong and gets the point across but at the same time, it desensitises people to it!

Look at the advert with the man that see's the little boy everywhere?

Worked the first time, now I am just "jesus, does it have to be so long?".
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I actually couldn't stop laughing, it's such a poor advert that could have been done it a better way, the bit in bed... arghhh.
 
vonhelmet said:
Glad you cleared that up for us.

The point of the advert is partly to raise awareness but also to raise money to fund all these shelters etc that you're banging on about. Also, I'm inclined to think there's an element of making people aware of it i.e. could it be happening to someone you know? Could you do something about it?
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theres plenty of government funded shelters, and theres plenty of people donating time and money already. Very few people are unaware that some people out there are violent towards others.

Also an overly expensive add campaign, when there are far cheaper ways to advertise, screams of the old "look how cool we are, we made a cool ad" wanting to seem worthwhile, all the while flushing cash down the toilet. But as said, its a bad advert.

The problems with people who do stay on in abusive relationships is they find ways to excuse the problem, "it was my fault, I wound him up", an add with no way to fault the woman would be needed. The kinds of people that make excuses will also look at the ad and say "well she was kissing another may, she brought it on herself".

THe add is ok when aimed at certain people, but those the add should be aimed at, won't find it enlightening at all.

Also it has to be said using a well known actress, and taking it out of the house and making it a film set gives it less realism.

It will cost money to be aired, to be made and is a complete waste of time.

You could even take into account the fact that she's pretty well known for her tough chick roles, and putting someone with the image of a tough chick into an add will dishearten some people, "if she gets abused, what the hell can I do about it" thinking.

Theres just nothing worthwhile about the add in anyway, not to mention that, it will never stop(domestic abuse that is) nor will it go away, some people are just cruel, thats life, leave it or don't, theres FAR more important things in the world to worry about and spend money trying to fix than domestic abuse.
 
Greenlizard0 said:
Also add the fact that men are probably far less likely to report anything.
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Indeed, there is quite a social stigma surrounding it.

Its like it's okay for a woman to report being beaten by her husband/boyfriend.

But for a man to be beaten or abused, it's like it makes him less of a man so he won't report it.

Of course, you could argue that there are a number of cases where women are too scared to report the abuse, it'd be interesting to know the true numbers but very difficult to get them.
 
bledd. said:
/waits for platinum to post
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erm i dont know what you want exactly... *clears throat*

id never hit a woman, id shoot her in the face with a shotgun instead

PS: All this talk about men suffering from domestic violence? I just simply do not get it, i want to be abused by a hot girl, add some more scars to my already large amount
 
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Maybe this advert is meant to be aimed more at men than at women... I didn't find it strong at all or particularly shocking. I have seen quite a few anti domestic violence campaign ads that I have thought are very strong or would make people think. I'm not desensitised to this sort of thing, it just seemed very 'glossy' and unrealistic and just didn't work for me. It may just be I'm not the demographic they are aiming at.

However, it appears to have done it's job for some of you and that being the case I can only see it as a good thing.
 
The worst part of that ad where I literally went "Oh my God" in my head...Wa when she got hit the first time after saying "I didn't agree to this"...And then the smashing up.

After that, it didn't really do anything....Needed more scaring so to speak possibly.

But then again, people will probably want it banned.

Didn't that other advert get banned? Where there was a reel of videos playing and getting faster and faster, one of them was someones head getting slapped.
 
Delvis said:
Didn't that other advert get banned? Where there was a reel of videos playing and getting faster and faster, one of them was someones head getting slapped.
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Actually that one did get to me, but it was more annoying than anything else after a while.
 
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