Not that I downloaded the beta today and got in and tried it, but I heard its just, a joke of console-erific proportions. I heard, from a guy that only just got in, that unlike COH/COV, the fighting is, well, a joke, pathetically over the type cartoony animations which may aswell say "thwack" and "pow" as you do them. ok, its cartoony but so is COH and that didn't make the combat animations a complete and utter joke.
I also heard that at 1920x1200 its painful to read the text, which so far involves a really crappy story.
I was intending to play the beta to death, pre-order if it was remotely good and play it for as long as I played COH. Based on my friends initial impressions, after it crashed before he even hit level two, the style, combat, animation, movement, and general feel means he's tempted to not even try to reach that massive target of lvl 2. My friend will realistically try again, and see what the game expands into, but can't see how this could possibly be released as a fun game for real players. Make an MMO that can be played on a console = fail.