GT5 will not need to have time to advertise, GT5P was announced at TGS and that was out a few months later. All sony have to say is when its out and the hype train will go full steam ahead anyway, GT5P was hardly advertised and has sold close to 4 million. Europe is its biggest market and next week is GamesCon if nothing much is heard then then i expect it early 2010, but Sonys first 3 months of 2010 include White Knight Chronicles, GOW3, Heavy rain, Mag and aslo DC universe. Wouldnt think Sony would want to have that many games out as well as GT5 and all the multiplatform games out. The end of this year is looking quite quiet on the Sony front so Decemer time would be ideal. FF13 and GT5 released in Japan before end of the year would help a great deal in sales for the PS3, and a GT5 launch close to Christmas in EU and US would sell very well bundled with the slim.