Takes around 2-3 days sometimes slightly quicker.
I really, really do not agree with EA's DRM, or DRM in general.
I buy a game. I play the game. No-one tells me how many times I can reinstall it, and I sure as hell am not footing a phone bill, nor waiting 3 days on their support for something I have paid for the privilege to play.
Maybe its just me. If I pay to go to the cinema to see a film, I don't expect them to stop it halfway through and go around checking everyones ticket. Nor do I expect to have to stop eating halfway through my lunch and have to show that I paid for it a few minutes earlier. It shouldn't be any different with games.
I'm against piracy, and I agree that developers should find ways to combat it, but when someone who has bought the game in a legit manner has limits on their installation and has to apparently jump through hoops to re-activate it, I seriously despair :/