Well the glasses I wore said Dolby3D on them and weren't the cheap plastic ones that RealD give you. The brightness was much better with them off than on and was a much more pleasureable experience to watch with (minus the double layered image of course). Google "avatar 3d brightness" and you'll see it's not just me experiencing this.
Look I know what I saw, could have just been the cinema I was in, but the brightness was crippled. 3D effects where great, don't get me wrong, but all I'm saying is that 3D will not be the way foward imo. If Avatar didn't use 3D, would it be a good film? Nope.