I'd just like to make it clear at this point that I don't consider Apple to be bigger or more important than MS, or that they ever will be. I do consider however that they have huge sway among a large portion of the computing community and are very important in the way things go.
That they flourish with the iPhone and iPad despite abject their refusal to accept Flash proves this. They denounce one of the most popular and a lot would say influential ways to produce content, and they manage to force the industry to work around them.
They give consumers what THEY think the consumer should want, not what the consumer says they want, and despite vocal complaints, they sell a ****ton of gear.
Love them or hate them, they know how to do business. They pretty much bend the market around what they want to do, not the other way around, and not a lot of firms can do that.
I've no beef with MS, they make excellent products and will continue to hold the vast majority of the home computing market for the forseeable future, and the absolutely deserve their market share of console gaming.
I just personally prefer Apple stuff for PCs, phones and so on. I get why some don't, but I like them best.
The iPad is a big fat load of old steaming **** though and anyone that buys one is a ****ing fool. That said, I know that I'll go into work on Friday and we'll sell out our small allocation quick sharp.