They probably needed the funding for all the advertising and such it's getting. I can't imagine it was cheap to get an SC2 advert shown at the NBA finals in america.
Its not like it needed advertising, I imagine that 80% of the people who are buying it will have heard of it and possibly will have known about it for 10 years!
But yeh, I have been suprised to see adverts. Finally a game advert that doesnt say "only available for ps3 and xbox360" in a cheesy american accent.
Dont think I have ever seen an advert for a PC only game... FU console owners!!

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