It's illegal to not sell at the price displayed but they do have the right to take it off sale for 24 hours. I'm not sure if they could do that after a customer paid for it thou as the sale would be concluded.
I know in a store if they have a price displayed on something they have to honor it. Walked into pcworld a while back for a browse and they had a steering wheel / pedals combo for something like 29.99 where it was more like 99.99 value, i brought it up to the till, of course it clocked up as 99.99 but when i pointed it out on the shelf they honoured the price
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