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6770 full specs

But your basing the price on performance and not what it is meant to be competing with. The 6770 is competing with the GTX460. If performance goes through the roof and slaughters the gtx460then that's just lucky for AMD and an added bonus.

Point is the 6770, 6850, and 6870 are meant to replace the EOL 5770,5850 and 5870 and I;m pretty sure I have seen snippets stating at the same price points.

Just cause a 6770 beats a 5850 and almost matches the 5870 is irrelevant.

If they price the 6770 on it's performance then they won;t have a mid range card to sell which is where the money is made.

If they price them £130/£200/£300 then Nvidia will be in big trouble.

This sounds like sense to me, surely the biggest market is the OEM channels and bumping up the price of a product that was originally designed and costed for the mainstream market just based on better than expected performance would surely hurt their sales.
 
The 6870 will be around the same price the 5870 was released at...

:rolleyes: That makes no sense at all. The 6870 will more then likely have a larger die then the 5870 which means less chips per wafer so if they sell at the same price that means less margin. Given the 5870 is still selling like hot cakes why would AMD deliberately cut there own margins just to sell a faster chip?

I don't see how nvidia's pricing strategy applies to AMD. Nvidia try and squeeze as much money as possible from the buyer. AMD have a track history of going for bulk sales and making profit that way. Plus, Nvidia have no leeway to sell cheap - the ships are too big and yields too small for that, whereas AMD could undercut nvidia, and there have been rumblings they may do just that.

AMD are there to make as much return as they can for their shareholders and they most likely don't give a damn about what Nvidia are up to or what there strategy is and aren't looking to drive them out of the business at the expense of profit.

Another misconception is that people think there is this liner relationship between sales units and the cost of a card where the cheaper end cards sell many more then anything else i.e most of AMD unit sales come from the 5570 type cards and the fewest is the 5870 level. In actually fact research from either John Peddle or Mercury research suggests AMD have sold nearly as many enthusiast level cards as they have low end cards and in actual fact it’s the mid range cards (5770’s etc) that sell the least.
 
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lol a 6770 with them specs for £130, we can all dream.

According to your logic a 7770 will be £300 then. They aren't going to almost double the pricing of the X770 just because it's faster than the competition. I really don't get people on here sometimes, when a new release is close by, they suddenly forget how to think rationally and forget everything about the orevios generation.

The main reason the 5 series were more exoensivethan the 4 series is because of the dramatic change in the exchange rate. If each time a new generation of gpus came out, the price was relative to the performance, the prices would never stop increasing, let's be sensible here, AMd aren't going to price a 6770 at £200+, it's their mainstream performance part, if they did every card below it would double in price as well.
 
6770 @ £210 ;)

6850 @ £270

6870 @ £350


If a 6770 is going to give 5850 speeds but costs less to manufacture then it will most likely be priced a bit lower then £200 as AMD needs at least one mainstream card they can't just have a whole bunch of the high end enthusiast level models but I agree with other price points.
 
If the specs are correct AMD have gone to work in optimizing their shader/stream processor performance big time, the 6770 with 1280 processors puts out 2.3 TFLOP/s, this compared to 1440 processors and 2.008 TFLOP/s of the 5850.
 
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6770 @ £210 ;)

6850 @ £270

6870 @ £350

:/ well I'm sure you fully expect a 6570 to be £130 then, right? And a 6470 to be about £80, yeah? Are they gonna introduce a 6170 so they've got something at the £40 price bracket?

6970? £600 of course. All prices AMD RRP, too, so we can expect another 20% on top for price gouging too. :rolleyes:
 
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So can we realistically expect the 6870 part to be double the processor count of the 6770 at 2560.

Memory wise I would say 1GB for the 67** cards and maybe 2GB for the 6850/70.
 
5970 was around the £600 or higher on release.

No they weren't, some were heavily price gouged, but that wasn't the price. Thecretail price was £420 or so. We pay the current $ >£ conversion plus VAT. That's the way it's been for a long time, the while "rip off Britain tax" is mostly untrue. How about replying to the rest of my post though?
 
No they weren't, some were heavily price gouged, but that wasn't the price. Thecretail price was £420 or so. We pay the current $ >£ conversion plus VAT. That's the way it's been for a long time, the while "rip off Britain tax" is mostly untrue. How about replying to the rest of my post though?

I clearly remember them being £600+
 
Amazing. I paid about that for my 5850 last October just before they had the big supply problems.

I know, but if I didn't shift my crossfire 5770s, then I would have lost a fair bit of cash.

This way my 5850 only cost £10, and I can add another cheap one down the line when the 2nd hand market gets flooded.
 
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