If you had £400 to spend on a 40" TV for BluRay, PS3, Freeview and soon Sky or Virgin HD, which of the above would you choose, or would you go for something else?
The Sony looks like the solid safe bet, the Samsung cheaper with less features, and the Sharp the bottom end of the LED market (but looks to be backlit instead of edge lit LED).
The Sony looks like the solid safe bet, the Samsung cheaper with less features, and the Sharp the bottom end of the LED market (but looks to be backlit instead of edge lit LED).