The Golf R will presumably compete against the S3 - a car thats over £30k without options.
The Golf R starts at £31,095 so is price comparable.
In theory, its completely pointless of course because the golf R should never have existed in the first place as VW / Audi have shares in each other making them effectively the same company thus competing against themselves.
But in reality, as already said - the golf brand following is enough to target a whole market that wouldnt buy an S3 but would a Golf R.
At a guess they havent gone that far with the price because the scirroco doesnt have that following ?
In fact Golf R is nothing more than an S3 with a VW Badge.
Surely they both have the same characteristics behind the wheel!