will.i.am joins Intel as “director of creative innovation :s

This is no different to putting umpteen cool trendy people down as executive producer on your film to make it sell.

"Brought to you by some berk with no film making ability, but whom you love, such that you will be persuaded to go see this film!"
 
So we've got Mrs meat dress looking after Polaroid and now this chump at Intel, gawd, the mind boggles as to what the next partnership of personality/corporation will spew forth.
 
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