We're trying to decide where to go for drinks, there's 10 of us.
3 people want to go to Starbucks for coffee
2 people want to go to the Red Lion for a pint
2 people want to go to the Queen's Head for a pint
2 people want to go to the Flag and Bucket for a pint
1 person wants to go to the Rake for a pint
Do you really think going for a coffee best represents what those ten people want to do?
It is a really stupid example using coffee and beer (not aimed at you, rather the campaign). You can buy coffee in pubs now. I even think some pubs have "Costa" machines.