It's Loughborough University. I recognise that email.
At the moment, student parking outside the gates is horrendous and they're just avoiding the £75 per year current charge. When this comes in, who knows what will happen.
The University's response to complaints is 1) Buy a lower CO2 car (an incredibly simplistic view that ignores embodied energy); 2) Take public transport.
I work there. I'd like to see what my boss says when I arrive late to deliver a 9am lecture just because the bus didn't turn up. That kind of excuse is just about as credible as "the dog ate my homework."
On a more serious point: a lot of staff and students alike travel a long way to get to campus. Its location just off the M1 is a big selling point for many. If I can't (and won't) pay £300 a year, who knows what the students will do...
On the electric vehicles thing, these is one Electric Smart wondering around campus. However, Estates (who are implementing this scheme) have one of this G-Wizz things and several brand new electric mini-trucks.