They need to be aggressive and try some product placement on tv:
Bones: "Check this out!"
*Click*
Booth: "What?"
Bones: "Emprex lightbulbs for a mere £20.99inc VAT from OcUK"
Booth: "What?"
Bones: "1 year warranty and they have great support forums too."
Booth: "What?"
Bones: "If you order before midnight tonight it's on this week's specials!"
Booth: "What?"
Bones: "Oh my god the fracture to the zygomatic arch proves this man was murdered!"
Booth: "What?"
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Lesbian 1: "Oh ello, what's this little thing?..."
Lesbian 2: "Yeah, it's my burger cd holder from OcUK"
Lesbian 1: "So cute, ...and so are you...wanna lube up?"
Cue 80s music
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Sarah: "While you've been in Russia Chuck, Castle's had some changes"
*Sweeping 'Blu-Ray shot' of fancy new computers*
Chuck: "Ooh wow! The CIA really went overboard with this! It must have cost the GNP of a small nation!"
Sarah: "No it's ok, they use OcUK for pre discounted prices, there's no need to negotiate!"
Chuck: "Titan Thunderbolt! Sounds amazing."