Why does the media care so much about Apple products though? I guarantee that it will be on the front pages tomorrow, there are zero other companies that would expect their technology product to be on the front page. ( Apart from ms which I don't defend either).
You may not realize that the reason I call it the Early learning centre phone is because of the nature of it's interfaces which means even a toddler could use it.
Apple are better at generating hype for products and so far they've done quite well out of it.