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- 9 Sep 2008
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This is a big one, and I must say I’m happy to be able to report it. It’s something I’ve been waiting for these last few years.
I have learned, from a watertight source, that Netflix have started work on their UK launch and have gone so far as to prep TV commercials. The big announcement could well be imminent as the TV ads will be nearing completion and could be rolled out very soon.
The nearest to Netflix we already have in the UK is Lovefilm, which offers a far smaller selection than US Netflix customers are used to and at a higher (but still very seductive) price. I’ll be curious to see if Netflix start at a similar level to Lovefilm, or just leap over that to offer a catalogue as rich as their US service. That’s down to their licensing agreements, of course, but I imagine they’ve got the muscle to make some great deals, particularly in this marketplace.
Licensors had reported speaking to Netflix back in the Summer, and it was anticipated that an eventual launch was becoming more and more inevitable.
I’ll also be interested to see if Netflix UK offer a one-price-for-all joint disc and streaming service, as has recently been snuffed out in the US. That would be an interesting twist of the knife.
Incidentally, the UK advertising campaign for Netflix uses video from the US, but has been re-voiced with UK accents.
http://www.bleedingcool.com/2011/10/10/scoop-netflix-getting-ready-for-uk-launch/
Interesting news, Netflix instant accounts for 20 percent of all non-mobile internet use during prime time in the United States.
