There you go being a wordsmith again, you must be proud. At no point did you attempt to make it a discussion, but issue one misinformed statement after another.
Let me explain a little bit to you about reviewing computer parts/games/socks on the internet.
A company (insert name here) hears of your website (insert site name here) and then contacts you. They offer you a set sum for a review of their product.
So right away there is a flaw. The item to be reviewed is being handed over (usually to keep) and a cash sum is being paid.
The company are paying for the review.
It works exactly the same way with game reviews.
You then sit down and review their product. The fundamental flaw in this, however, is that you are being paid to review said product. If you give it a poor review you will never see another product from that company again, so instead of actually reviewing it honestly and fairly you are biased right from the very beginning because you are
being paid to sell a product.
If you do not do what is asked of you then you start to burn bridges.
You see, in Corporation land a company doesn't give two flying monkey's sexual encounters whether what they are selling is good or not. All they want to do is make as much money as easily as they can.
Lying, cheating, underhand tactics. All come under the description of screwing some one for a buck.
I personally used to review both hardware
and software. However, poo in the bed ! I was honest and basically did a Catchphrase (say what you see). I lasted around two years and then the review samples dried up.
A "review" is no such thing. A "review" is a (insert amount of pages full of graphs and charts here) sales script.
*IF* one website dared to actually push the 7970 to the limits and find it beat the 680 in anything they would be hard pushed to dare posting it in the review. Same goes for the 680.
Remember - a review is about
the product you are selling. Not the other one that can do XXX FPS in BF3
Nvidia do not pay for the privilege of finding out if the 7970 can hold a torch to the 680, they are
paying (note, a cash sum in pounds or dollars) for some one to big up their card and make it sell. Sometimes this is easier than others, sometimes reviews are full of all out lies.
I know, I was in the industry for bloody years.
I used to work for Alienware. I was responsible for packing up and shipping out review units.
Want to know what happened if the reviewer pointed out the truth? (IE it's very expensive for what amounts to a nice case and being built for you ETC) then they would be put on the "naughty list" and never sent another machine, or money, for their reviews again.
That is how the capitalist world works.