Do you bang on as much when you fill up the car in comparison to yesteryears pricing?
Your worse than the missus.
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There is an expectation that each year's models will have improvements, but cost the same as the last year's. Not just with gfx cards... with cars, TVs, phones, CPUs... you name it.
We call it progress.
GFX card makers are now trying a different strategy. It goes like this:
"This years model is better than last years, so it costs more."
If they keep using this strategy each year, we'll soon be looking at "mid-range" cards that cost £300. And of course no one with any sense will buy them.