After researching this for many hours, I've found out some useful info. In the Windows 8 Pro Upgrade email order confirmation there is a link to download the installer/ISO. The link detects if you are on a 32-bit or 64-bit computer and gives the correct installer based on that. So you just need to open the link on a 64-bit computer, then burn the ISO to a USB drive and then you'll have the 64-bit installer. Job done! I still don't have the 64-bit ISO myself just yet though...
This is correct.
Just do the above and copy the ISO to a USB flash drive using the Microsoft Windows 7 USB / DVD download tool which makes the USB drive bootable (the tool works on XP and Vista as well). You'll sometimes also have to set your BIOS to boot from USB.
I did a clean install of Win 8 64-Bit using this method.
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