Yes, have you never seen the news reports each year where there are some loonies who finish Xmas dinner, then drive down to London and spend their Xmas Day Night camped outside the shops?
January Sales are still really important for fashion and clothing because thats when they shift the stock to make way for the new season collections. So the stock has to be reduced and its always going to be popular with women especially.
Non-Seasonal items, like electronics goods don't need to operate in the same way and retailers have started to shift to giving better discounts before Xmas, because they now know that there are people who will spend little before and just wait until January to buy expensive goods instead.
