I thought it was a 6.5/10 compared to LOTR 9.5/10 to be honest.
Story-wise it is never going to come close - when you compare an overarching Evil vs Good for fate of the world vs a treasure hunt the latter is always going to pale in comparison. Also felt the Hobbit was far too kiddy-friendly, most of the telegraphed LOL-lines from the various dwarves, trolls, [insert comedy here] felt forced and flat and I started to get annoyed with Martin Freemans mannerisms - I get that's what he does and all but it started to wear a little thin.
Also the Goblin King bit was a massive missed opportunity and again virtually all of the humour fell flat to me.
Tbh my over-arching impression was a Disneyfied LOTR-Lite - enjoyed it but an OK movie rather than a great - maybe kids will enjoy it more though?