Business name...

"Cuticura Original Hand Hygiene Gel Instant Results, No Water, No Towels Audio."

Desks are such a great place for inspiration. Also, I want royalties on that name.
 
If you want to be taken seriously I would avoid silly/pun-based and unidentifiable names. When I ran my own computer repair business I just used my initials and Computers at the end.

GWA would roll off the tongue a bit better and lend itself to a 3 initial logo design or even GW Audio.
 
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If you want to be taken seriously I would avoid silly/pun-based names.

GWA would roll off the tongue a bit better and lend itself to a 3 initial logo design.

But says nothing at all about what GWA actually does, produces or sells. This is fine if you're Apple or Microsoft but not so great when no one has heard of you.
 
.wav

It's cool, edgy and yet at the same time deliciously retro in an ironically geeky way. I can almost hear the marketing people and their Wayfarer glasses creaming their pants.
 
[FnG]magnolia;23622014 said:
But says nothing at all about what GWA actually does, produces or sells. This is fine if you're Apple or Microsoft but not so great when no one has heard of you.

Forgot to post my edit, makes a bit more sense now!

If he used GWA and Audio Solutions or some such underneath that would be fine. The company I work for has an ambiguous name but underneath has the word Fiduciaries so explains what we do.

I think funky names should be reserved for creative studios such as web design or TV production companies personally.
 
Funky names should be kept for companies who have millions to spend on marketing.

If your a start up then your name should really say what you are.

GSWAudio says something to do with Audio

Frequency Could be a nightclub
Pencil says stationary Etc Etc.
 
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