EXAMPLE 2
Apple Imac - £1500
Same spec PC - custom built, delivered, better graphics, better screen, better CPU etc. - £1000
PC = better spec, faster, better screen etc. 66% of price. Imac = Pretty case and badge.
That's also a poor example.
An iMac and a custom-built desktop aren't remotely the same; with the iMac you're paying partly for the form factor. Clearly it's going to cost more to produce a computer which integrates the components into such a small space than to put off-the-shelf components into a standard black box. Hence why your average ultrabook (Apple or otherwise) costs more than a much larger laptop with similar specs.
You're falling down because you assume that two products with the same tech specs must be equivalent and should be equivalently priced. That really isn't true. It's in areas other than pure specs that manufacturers add value. Suggesting that one product must be better than another simply because it has a faster CPU, etc. is ludicrous.
You also shouldn't be so quick to denigrate the 'pretty case' of a product like the iMac. What's so special about specs which can be measured in Ghz, which makes them much more important than user experience benefits like the case and form factor? You do realise that most buyers don't really care that there's another computer with a faster CPU than the iMac, but they do care that it's an attractive product which is nice to use and suits their home or office? Being critical of those who don't base their buying decisions on internal components just smacks of tech snobbery.
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), SDXC card slot, sound card(?!), etc. Presumably all that's worth a minimal amount, though.
pennys depending on how decent you wanted to go