I'm not making any false claims, so don't worry about that.
The pole comes in parts and in a holder, which my wife had a look at. What she didn't do is take each section out and go over every inch. I think she expected to be able to put it up at home and make sure it was exactly as described, and this is where she spotted the problem.
The scratches look to be caused by something pretty tough, they are very deep and catch on your skin.
pics (they are large):
http://imgur.com/J3rJmPm &
http://imgur.com/sVtPAEg
To be honest, even if they were spotted at collection it wouldn't have been apparent how they affected the performance of the pole until it was put together and assessed i.e. the scratch could have been right at the top or bottom which would have been fine.
With something like this I think it's fair to be able to give it a proper inspection once you have it rather than feel pressure to spot it on collection or be caught out. It favours a way of selling that can catch a lot of people out unless they go over it with a fine comb.
If the case goes in the sellers favour, that's fine. I will sell it in the same way I bought it and 'catch' someone else out, as collection of this type of thing seems to be easy to do so.