You call the employers to give them the heads up that they "may" be associated with this by fact that their employee has media links, usually there is a clause in a contract whereby it stated that you do not bring the company into disrepute by association, not too dissimilar to the old line "& other jobs which may be needed to be performed on behalf of the company, from time to time).
It's polite, ..Most folk here were able to see via twicsy or similar were able to see who she worked for by the fact that there were notes as to where she worked, a newspaper shot of her & others being taken on for PR purposes in the local paper..therefore the association is evident & bad press inevitable, it took me less than 30seconds to find who & where she worked for (without checking her facebook account), therefore others doubtless were able to see the same information put out there!
I've had to deal with a few employees based on their behaviour whereby their actions & employment would bring the firm into the public eye, they were let go on the spot! ..lest they be dragged into "car-crash" media ..no pun intended.
Therefore I actually rang the firm on Monday morning ( & was put through to her department) in order to give them the heads up on what was coming their way in order for them to (if needed) address the situation, they were inundated (their words not mine) by calls over the course of the day.
Judging by the hushed whispered tones of distinct incredulity when I explained how this was taking off on social media, I may well have been the first to "drop the bomb", (I was transferred to her department, let them know & stated that I hoped it was incorrect & simply bragging of a mindless kid, ..sadly it wasn't, however felt obliged they knew ahead of the inevitable "****storm" it has since become (for all the right reasons I hasten to add)
As the firm has numerous offices I imaging there was a deluge to the other locations, the company therefore had time to notify teir reception desks as to a situation & possibly how to field calls.
#EmmaWay 's actions are her own idiot attitude, ..sadly just as she had plastered her own admission of hit & run etc, she had left lots of clownshoe sized clues as to her place of work.
After that it's up to her bosses to decide what next, & is in no way intended to strong-arm them into dispensing with her services, ..though she obviously has tainted them by association, ..& her clear disdain (& lack of humanity) ... presumably including her cycling bosses are lumped in with her remarks & subsequent actions.