Wow, if the actual price is even close to this, count me out until it comes down significantly. There's no way I'm paying over £300 max for a games console, especially when they are essentially forcing you to get Kinect, which has no doubt increased the price of the console. Let's hope this isn't reflective of the final price, or that failing that the PS4 is cheaper.
If they both come out at anywhere near this price then I'll stick to my PC and 360 until prices drop! Oh and shame on you OCUK, taking the full amount now.