Bit disappointed at pricematch!

Some companies deliberately sell some components at a massive loss on the off chance they get your business for other products, only downside is they usually don't have the stock to match the demand at that price so tend to let a lot of people down if there is a huge rush for say this processor being £35 quid cheaper.

Personal experience has shown that quite a few sites are good at selling potential products without really backing them up with stock, I guess OCUK know if the price is a bit too good to be true they aren't going to loose business by not price matching a product that will be a loss when the other company probably wont be able to deliver on the price anyway.

Also in before the lock and haribo makes everything better.
 
fastwunz said:
If you make very little margin then surely the business isn't viable? Or is it more the case that the vast quantity of what is sold makes enough profit to make the small margin worth it? I'm confuzzled
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We have to make money on our products, so if someone is wanting a price match where we are losing money, it will not happen. Price matching is not a service we offer, or promote, it is purely just a gesture of good will to help the customer. We could just outright say no to every customer, but we do look into it, and if we can do it, then we will.

However, we hope that customers understand the level of customer service that we offer, and that everything will be looked after from start to finish.

When ordering hundreds of pounds of hardware, you want to order from somewhere reliable, helpful, and fast. :)
 
5UB said:
We have to make money on our products, so if someone is wanting a price match where we are losing money, it will not happen. Price matching is not a service we offer, or promote, it is purely just a gesture of good will to help the customer. We could just outright say no to every customer, but we do look into it, and if we can do it, then we will.

However, we hope that customers understand the level of customer service that we offer, and that everything will be looked after from start to finish.

When ordering hundreds of pounds of hardware, you want to order from somewhere reliable, helpful, and fast. :)
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Bravo well said
 
I know I pay more for some things on ocuk but their customer service and fast shipping makes up for it.
 
fastwunz said:
If you make very little margin then surely the business isn't viable? Or is it more the case that the vast quantity of what is sold makes enough profit to make the small margin worth it? I'm confuzzled
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They obviously rely on selling large quantities in order to achieve a decent profit. There are plenty of sectors where the margins are very small even on high-value orders.
 
fastwunz said:
Indeed so the second part of my post is correct? Sell volume and the pennies count up?
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Well it's pounds but yeah that's how you make money on low margin items...

5UB said:
When ordering hundreds of pounds of hardware, you want to order from somewhere reliable, helpful, and fast. :)
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You mean Apple then? :D

I jest, OCUK have always provided good service and price when I used to buy PC hardware...
 
Why should this thread get locked?
I'm not outright flaming OCUK. I had a valid point, seemingly shared by others too.
I'll continue to buy from OCUK, maybe not on this occasion, but still......

My grumble aside then,
i'm interested to know how a company would decide on an individual basis whether its worth pricematching and maybe losing profit on a particular item to keep future business based on past business with the same customer.

This is no longer a rant as such, i'm more interested in the thought process behind it all now.
 
Not at all, I don't mind this thread being open. I am here available to discuss.

I understand you are not flaming, and you have a valid point, you are a customer and customers always want the best price. :)

I am happy to help and answer enquiries.
 
I agree. Sometimes a company either has got a stupid deal from the manufacturer or are dumping stock or want to entice you in.

A couple of years ago, one website was selling a high end laptop at least £200 less than anybody else but I suspect they only had a few. I managed to get a screen shot showing the price and they had them in stock despite 15 mins later they had sold out. I managed to get another company to price match which I was surprised but their rules was a printout and it had to be in stock.

I don;t blame some retailers for not price matching, in my case it was £200 off a £700 laptop which is a huge amount.
 
This might be a bit difficult to answer but where can you get an i5 3570K for £35 less than OCUK at £167.99 inc VAT? Best I'm seeing is £160.00.

Andi.
 
Banzai_Joe said:
My grumble aside then,
i'm interested to know how a company would decide on an individual basis whether its worth pricematching and maybe losing profit on a particular item to keep future business based on past business with the same customer.

This is no longer a rant as such, i'm more interested in the thought process behind it all now.
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Google Customer Analytics

The supermarkets have massive amounts of data from loyalty cards to work out what you're worth to then. I suspect OC isn't that scale ...

Sometimes its just timing:

- Are you a big spender (thousands of pound monthly)
- Is it near month end and they're near sales targets
- Has 5UB got a killer hangover and thus in a bad mood :)
 
I know OcUK do price match on occasion, but I would imagine that if they started doing it all the time then word would get out and everyone would want everything price matched and OcUK would end up losing money or dissapointing the majority of the customer base.

Every purchase I make is balanced between price and service. I know if I have a problem that OcUK will sort it better than everyone else. This is also why I always try and shop at John Lewis as the after sales service is unmatched.
 
Banzai_Joe said:
My grumble aside then,
i'm interested to know how a company would decide on an individual basis whether its worth pricematching and maybe losing profit on a particular item to keep future business based on past business with the same customer.
Click to expand...

Yes, and Gibbo probably would have, or at least met you half way, but he was at computex ;) Sometimes not being able to speak to the right person effects the decision (so, not on a saturday for example).

It would also depend massively on who the price match was for - a big competitor or some ebay shop (good luck!) would be treated differently, I saw this example today that somebody asked to be price matched some weeks ago (I don't know if the description was different then - but the url gives the clue as to what the customer thought it was)...

http://www.amazon.co.uk/MSI-R7950-F...ref=lh_ni_t?ie=UTF8&psc=1&smid=A3P5ROKL5A1OLE
 
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