AMD Hawaii will be priced below US $600

Andrew Moore · 12 Aug 2013 at 17:19

Diagro said:
No... 600 $ is 390 £

Plus 20% vat = £475

Not £500

But we all know ocuk will be £550+

You mean like the rest of the UK.

So if the cost is about $600 that makes it £475ish COST and you expect a company to pass this "cost" on and what, go bust?

Please.

Diagro · 12 Aug 2013 at 17:22

Nah I expect them to sell it at a 10% margin. Which would be £522.5 any more and its price inflating for OTT profit

Suarez7 · 12 Aug 2013 at 17:23

Andrew Moore said:
You mean like the rest of the UK.

So if the cost is about $600 that makes it £475ish COST and you expect a company to pass this "cost" on and what, go bust?

Please.

How come other companies manage to stay afloat then and sell cards £50 cheaper than here?

Sin_Chase · 12 Aug 2013 at 17:23

Article states a PRICE of US$600 not a COST.

Assuming for a second $600 is the correct retail price there is no way the cost of this card is $600 to any retailer.

The cost to the retailer will be less than $600 with a RRP of $600. What margin a retailer makes on it is up to them.

I am not debating OcUK pricing in the slightest, have no desire to. It is, however, VERY misinformative to refer to the expected price point as the cost price to the retailer. This is absolutely not the case.

Orangey · 12 Aug 2013 at 17:34

What I don't understand is how companies can afford to sell these things in places like India where the cost of making them probably is more than what they sell for.

imginy · 12 Aug 2013 at 17:34

Be great if they come in at $550 for a 9970 and beat titan

The 780 is $650 US and can be had for £500 over here so should mean we might get 9970 for around £400 with free games.

As other have mentioned the 7990 has been going for around £500 lately so no reason why the 9970 couldn't come in at low price.

Sin_Chase · 12 Aug 2013 at 17:35

It's new therefore it will cost plenty.

Do not be under any illusions.

Suarez7 · 12 Aug 2013 at 17:38

Sin_Chase said:
It's new therefore it will cost plenty.

Do not be under any illusions.

layte · 12 Aug 2013 at 17:39

Remember the 580 killer that everyone was talking the 6970 up to be?

AMD don't do big expensive die's. This wont trouble a Titan, might match the 780 when pushed hard.

Kaapstad · 12 Aug 2013 at 17:40

imginy said:
The 780 is $650 US and can be had for £500 over here so should mean we might get 9970 for around £400 with free games.

I wish graphics card manufacturers would have as an option to be able to buy the cards without "the free games" for the lowest price possible.

Andrew Moore · 12 Aug 2013 at 17:40

Suarez7 said:
How come other companies manage to stay afloat then and sell cards £50 cheaper than here?

Probably desperation to sell a high end product and gain some traction with it. Some companies do well at selling certain products, some they dont. There are products we sell 100s of that a competitor may sell 1000s of. It just so happens that we can sell on some products X amount more and still sell for a little more. The market dictates what we sell and how much for and as has been pointed out by others in this thread, why would a company sell for less?

JediFragger · 12 Aug 2013 at 17:45

Sin_Chase said:
It's new therefore it will cost plenty.

Do not be under any illusions.

This is why I opted for a 2nd 7970. New drivers helped a touch too :cool:

pgi947 · 12 Aug 2013 at 17:47

Ian Evey said:
Ideal for winter too judging by the size of it. They might have a decent cooler ready for it though.

If those leaks a few months back are anything to go by the ref cooler will be the same as a 7990, albeit with two fans rather then three

Besty said:
Why should it even cost £450?

The 7970's were £365 at launch, why should its replacement be over £400inc ?

If they do launch over £450, expect them to be sub £400 within 6 months.

Seems to be the way amd do things lately, start high, cash in on those that can't wait, slash prices a few months later. If they do retail at say £450, I would expect them closer to £400 by xmas.

Orangey · 12 Aug 2013 at 17:52

The cooler only has to be good enough to last until blocks come out!

Look forward to open window OCing in November.

Tonester0011 · 12 Aug 2013 at 17:56

Hopefully EK have the blocks ready for 1 or 2 weeks after launch, since i'm not getting the 780 if priced right two 9970s will sort me out till 20nm

Suarez7 · 12 Aug 2013 at 18:19

Andrew Moore said:
Probably desperation to sell a high end product and gain some traction with it. Some companies do well at selling certain products, some they dont. There are products we sell 100s of that a competitor may sell 1000s of. It just so happens that we can sell on some products X amount more and still sell for a little more. The market dictates what we sell and how much for and as has been pointed out by others in this thread, why would a company sell for less?

Don't believe a word of it tbh, I think it's just purely greed to make as much profit as possible, not that I disagree with that from a company perspective but for consumers it's bad.

Five.Stars · 12 Aug 2013 at 18:29

Besty said:
Why should it even cost £450?

The 7970's were £365 at launch, why should its replacement be over £400inc ?

If they do launch over £450, expect them to be sub £400 within 6 months.

The 7970's were not £365 at launch in the uk. Nowhere near it. I got 1 of the cheapest on launch day (from a competitor) who mistakenly had it priced at £416 for a very short period before it went back up to £435. Asus and at least 1 other brand were £475-£525 i believe.

Besty · 12 Aug 2013 at 18:32

I checked my invoice, £365inc for 3 XFX reference cards in Jan and I bought a 4th at £299inc when one of them blew during May 2012.

Tonester0011 · 12 Aug 2013 at 18:36

I paid £470 for my ref Sapphire card in Jan. Where did you buy yours from Besty?

Five.Stars · 12 Aug 2013 at 18:40

£365 including vat?

At launch the 7970's were all priced at over £400 (some substantially more than that).

As I say - i got mines from a competitor who mispriced. Powercolor - it was £354.71 excluding vat. This was on the 9th January 2012. And i guarantee you i checked every retailer prior to ordering. That was the cheapest by at least £20.