Just tell them they're stuck with 4GB then, you suggested a better laptop - and they insisted on the Asus!
It's the technical director... Not sure telling him to "deal with it" would do my job much good

Expecting others to fix your mistakes is a poorer attitude imo. You have no contract with the manufacturer, you never did. Again, your mistake was that you didn't explicitly check with the seller. You were buying from the seller, not the manufacturer - so regardless of what you'd expect the manufacturer to do / say - you should've confirmed with the seller.
You seem to be under the impression that the manufacturer is entirely blameless?
Yes I made a mistake not checking with the seller, but ultimately, if the manufacturer hadn't given me false information then I wouldn't have purchased the laptop in question.
Is there any way you could still upgrade the Ram ? Some clever **** out there must have found a work around.
I'm sure I could get hold of some RAM and solder it on myself. High potential to go wrong, and might (


Edit: Amusingly, I just did a shopping search for Asus UX31a RAM, and 4th result is a 2GB memory module with the wording:
The asus Zenbook Prime UX31A memory upgrade options shown below are guaranteed 100% compatible with the asus Zenbook Prime UX31A.
The memory modules have been specifically engineered to meet the exact specifications required by the asus Zenbook Prime UX31A.
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