Though we keep track of video card pricing regularly on an internal basis, it’s not something we normally publish outside of our semi-regular buyer’s guides. More often than not video card pricing is slow to move (if it moves at all), as big price shifts come in concert with either scheduled price cuts or new product introductions. But in a process that has defied our expectations for more than a month now, even we can’t fail to notice what Radeon prices are quite literally up to.
In a sign of the daffy times we live in, Radeon R9 290X prices have hit $900 this week at Newegg. Every card, from the reference models to the water block model, is now at $899, with Newegg apparently doing brisk enough business to be sold out of more than half of their different 290X SKUs. This of course is some $350 over the 290X’s original launch price of $550, a 64% price bump. Meanwhile the Radeon R9 290 has been similarly affected, with 290 cards starting at $600, $200 (50%) over MSRP.