Radio advertising

darreny

darreny

darreny

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Joined
19 May 2004
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Has anyone used this for their business? If so did you get a good yield for pounds spent to pounds coming in from new custom?

Been offered 4 adverts per day for 6 months then reducing to 2 per day for 6 months for £100pm so signing for 12 month deal.

It's free for a dj to record some text, £95 for a more personal recording or £400 to include a jingle with lyrics specific to the business. Your thoughts on this would be appreciated as thinking about it I don't really remember any adverts without the jingle.
 
According to the radio advertising bureau there is, on average, an eightfold return on investment from radio advertising.

/uselessfactsfromaradiolistener
 
Theophany said:
According to the radio advertising bureau there is, on average, an eightfold return on investment from radio advertising.

/uselessfactsfromaradiolistener
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I have heard that on rock radio but was after peoples personal experience or draw on what has worked best for self employed ocuk members.

Would be nice if we had our own section to discuss being self employed ;)
 
I have tested it over a two month period on a local station, I got no response or contacts from it, so for me it was a waist of time.
However it depends on your business and if they are potential customers out there?
 
As I listen to local radio around here I'd say 99.9% of adverts have had minimal impact on me.

However one advert in particular is stuck in my head because the bloke doing it is a legend and starts by saying how everyone is sick of his adverts but he's not going anywhere!

Maybe its the strong Bristolian accent but that one does stick in my mind, as do some of the other funny ones.
 
MonkeyMan said:
As I listen to local radio around here I'd say 99.9% of adverts have had minimal impact on me.

However one advert in particular is stuck in my head because the bloke doing it is a legend and starts by saying how everyone is sick of his adverts but he's not going anywhere!

Maybe its the strong Bristolian accent but that one does stick in my mind, as do some of the other funny ones.
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Brian Steele of Bristol Carpets, by any chance?
 
Done lots of campaigns on radio. Always found you needed to spend big to get the recall required to elicit a response vs other media. 4 ads a day is not enough, you need that an hour and during peak times i.e. drive to work/home

100 quid a month, I would invest that in paid Facebook advertising. To put it in to context, I spend a couple of grand on a campaign that lasts 2-3 weeks.

Hope this helps!
 
darreny said:
I will look at the Facebook advertising
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It's very cost effective on a small budget as it is so targeted. Normally if you sign up then don't place an ad they email you with a voucher for credit towards an ad campaign so do that first.It works well if you have a website and a product to sell but not so good if just for brand awareness/call to action. And if you are not getting results you can pull the plug on the campaign without wasting too much money.

Signing up to radio for that budget is not good value in my opinion. I have worked in Marketing/Media for 15 years now, if you need any help my email is in my trust :)
 
eatcustard said:
I switch off when the adverts are on, as in I just dont listen to them
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That's how advertising works mostly. You only really pay attention to ads for products/services you have a need for. Or when they are ridiculously catchy/annoying like the Go Compare ones.

But, the only reason we all sang the Go Compare song when you read the words Go Compare is because they spent millions on advertising.
 
Youstolemyname said:
It's very cost effective on a small budget as it is so targeted. Normally if you sign up then don't place an ad they email you with a voucher for credit towards an ad campaign so do that first.It works well if you have a website and a product to sell but not so good if just for brand awareness/call to action. And if you are not getting results you can pull the plug on the campaign without wasting too much money.

Signing up to radio for that budget is not good value in my opinion. I have worked in Marketing/Media for 15 years now, if you need any help my email is in my trust :)
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Sadly, I didn't notice any increase in book sales after my first Facebook campaign. Reading your advice makes me want to have another go, though.
 
Edrof said:
Sadly, I didn't notice any increase in book sales after my first Facebook campaign. Reading your advice makes me want to have another go, though.
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It worked very well for me recently to promote an event. Did you get a good CTR? Was the sale page for your book easy to use after clicking the ad?
 
Glad to hear it worked for you. I dug out my stats:
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The advert linked straight to the book's Amazon page, so that's as familiar as they get I suppose. The book is a niche within a niche though, which might be its main problem. I'm a complete amateur at marketing and quite happy to admit that I'm also lazy with it! :)

I will set up another campaign soon, just for research at least.
 
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