I'm still not convinced that it'll gain Nvidia and Intel support by the time DirectX 12 is out.
It won't and for that reason it'll never really become that widespread. It'll become something for AMD users to 'benefit' from in games where AMD push for it become utilised (read: where AMD cough up enough cash).
All my opinion of course.
Is this necessarily a bad thing? Not really... AMD users can have it as something they want to use as and when it's available, similar to the way PhysX is used.