Oh and FWIW Nvidia are just hurting themselves. Some people won't want an Nvidia GPU as their main GPU no matter what, but, would be willing to spend £150 on something like a 750ti for Physx. That's £150 they would rather lose by trying to force people to spend £500 on a GPU. What more do Nvidia expect from such a silly technology?
Same goes for SLI, whilst I'm in moany mode. They stop you running SLI on anything less than X8. Thing is, I've hacked my way around it (I wanted my cards spaced miles apart) and I lost pretty much nothing in some benchmarks, 5% in others and in a couple I actually gained points. Very odd, but, again if Nvidia weren't so "All or nothing" with their marketing they would make more sales.
Going back to AMD and physx. I believe they were in cohorts with Intel on Havok. Well, it wasn't AMD then it was ATI. As for smoke etc? can all be done with Havok. Fallout 3 used it and there was plenty of warping gas, smoke and sparks etc.
Just like G-sync Physx could just be a well optimised API. But no, gotta get that bit of hardware there to make it look like it can't be done without it.
Same goes for SLI, whilst I'm in moany mode. They stop you running SLI on anything less than X8. Thing is, I've hacked my way around it (I wanted my cards spaced miles apart) and I lost pretty much nothing in some benchmarks, 5% in others and in a couple I actually gained points. Very odd, but, again if Nvidia weren't so "All or nothing" with their marketing they would make more sales.

Going back to AMD and physx. I believe they were in cohorts with Intel on Havok. Well, it wasn't AMD then it was ATI. As for smoke etc? can all be done with Havok. Fallout 3 used it and there was plenty of warping gas, smoke and sparks etc.
Just like G-sync Physx could just be a well optimised API. But no, gotta get that bit of hardware there to make it look like it can't be done without it.