I disagree, a financial punishment should most certainly take into account the total assets of the person in question - otherwise it is neither a deterrent or a notable punishment.Punishments should be determined by the crime not by the social or financial status of the perpetrator.
Punishments involving prison should indeed ignore the wealth of the individual, but I don't think the same makes much sense for economic punitive measures. (This is already taken into account when we fine corporations), they don't fine Microsoft $5,000 dollars and rightly so.
If the maximum fine for a given offensive is negligible for the person offending (footballer or celebrity) then essential you can ignore that aspect of the law once your pockets get deep enough. Hardly what I'd call a fair justice system.
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