Wow. Just back to work from the Covent garden store, lucky my device was reserved, the people queuing up where crazy, all sorts of shoving and pushing, screaming and shouting. There where a few asian guys handing out stacks of Apple store gift card vouchers to their "mules" standing in queue, never seen so many apple gift store vouchers, 1 guy handed out 50 of them.
I got a space grey and misses got a gold, never been on the first day but it was very cringe worthy, the cheering and shouting form the staff was amazing, some of the crowd went crazy too. It was very funny and weird experience, not sure I will do this again.