First of all, a huge % of CEO's are rubbish. I'd hazard a guess at a lot of them not even knowing what their job description is. She can come in to AMD and set all the strategy and direction she wants for example, but they have to have the product to back it up. Right now they have next to nothing.
They got into consoles not because AMD were better than Nvidia, It was a mix of being stupidly cheap and Nvidia's arrogance. Now were seeing the fruits of this with horrible PC ports and the first games being locked down.
Mantle will not be adopted as they cannot keep spending money buying up developers to use it.
True audio is never going to take off and tressfx, well, you know.
Will they keep giving away some great gaming bundles ? Doubt it, but maybe they will. It's the only thing I like about AMD.
They are lagging behind Intel and Nvidia, have already laid off staff and have seen huge chunks out of their profits and market share.
They hire people called gaming scientists and guys hanging around forums.
Can she turn it around ? I think we all know the answer to that, oh yeah and as CEO it all rests on her shoulders.