http://www.theguardian.com/commenti...isation-britain-coca-cola-london-eye-coke-red
Just a small quote from the article
Essentially it's someone going on about how Coca Cola sponsoring the London Eye is a bad thing, as we all suddenly start drinking Coke and how it's going to be the norm, because the London Eye will now be a shade of Red.
I don't remember having uncontrollable urges to fly British Airway, so why will a Coke sponsored London Eye suddenly make everyone drink more Coke?
"Won't somebody think of the children" brigade might need a new primary colour to replace Red, otherwise, they might start drinking Coke like they need it to survive every time Christmas or Chinese New Year arrives.
Just a small quote from the article
Guardian said:It’s the normalisation of Coca-Cola that worries me – its insinuation into our lives. In London it’s hard to get away from the Eye. You glimpse it unexpectedly all the time. The corporation doesn’t need slogans or the jingly tunes it once employed to get into our heads. We know what the red on the wheel represents. And it is red, of course – the full sugar colour. Not the green of the lower sugar brand, nor the black of Coke Zero.
Essentially it's someone going on about how Coca Cola sponsoring the London Eye is a bad thing, as we all suddenly start drinking Coke and how it's going to be the norm, because the London Eye will now be a shade of Red.
I don't remember having uncontrollable urges to fly British Airway, so why will a Coke sponsored London Eye suddenly make everyone drink more Coke?
"Won't somebody think of the children" brigade might need a new primary colour to replace Red, otherwise, they might start drinking Coke like they need it to survive every time Christmas or Chinese New Year arrives.

