High return rate?
What's the general beef with this screen then? From the reviews they seem to be pretty much spot on? Glow/bleed?
Unfortunately bleed, but some customers are expecting IPS screens to have perfect blacks, they do not and as such returning for it or under CCR. All returns are sold as B-grade and due to this were having to increase monitor margins as we simply make no money as we make losses when sold in B-grade, quite substancial ones.
So selling monitors at single digit margins we simply cannot do any more, we'd rather competitors get the business and then lose money having to sell them B-grade.
With more IPS monitors now than ever at affordable prices, the returns are higher and they all get B-graded, check our B-grade section, lots of monitors in there.
Some customers have gone through 5 monitors, returning them all due to backlight bleed on IPS, we make say 10% on the sale, but then lose 30% when we b-grade it. Cannot be sustained unfortunately.
Or the alternative is we charge customers for returning under CCR if they have clearly used the monitor preventing it being sold as new again, of upto 25%, but that would upset a lot of customers, so right now we lose money by b-grading them.