How to deal with fake bad reviews online?

Soldato
Joined
1 Nov 2008
Posts
4,562
I run a small business and there's one primary competitor.

I'm very much of the mindset just to completely focus on my own business, create the best product and service that I can and do everything to ensure my customers go away happy.

I try hard not to concern myself with this other competitor. Many of my customers use both of us and while I may hear stories in passing, I always try very hard to resist the urge to comment on these stories or bad mouth the competition. When a customer recalls a bad experience with the other company I even sometimes try to explain how difficult the business can be at times and provide a reason to explain why things may have gone bad, essentially sticking up for this company.

I know they've badmouthed me in person to other customers. Whatever, I just keep moving forward. However now I've noticed he's given us a mediocre rating on facebook through a proxy.

Some guy I've never met and has never been a customer. I know as I deal with every customer personally and have their full names.

Looking at this guys Facebook review history, he's rated my main competitor 5 star and four other companies (including mine) in the same field between 1-3 star.

The thing is do I call this person out on it or just leave it be?

Do I call him out in a private message and ask him to remove it?

Do I call him out in public and risk alienating customers if I do it wrong, or perhaps it will result in a wave of support from existing happy customers.

I use social media sparingly with this company and tend to stay quite private, I'd rather not have one of the few posts airing out dirty laundry. I also don't really want to provoke my competition to bad mouth us any more than he already is and I'd like to interact with this person as little as possible or not at all. I believe he does this as he feels threatened by us. I'm pretty sure we've taken away a considerable amount of his business.

Perhaps I should just leave it be and focus on drowning out his review with good reviews from existing clients.

It still bothers me that they would do this, I don't want to stoop to their level, I'd love to call them out it, but I don't want it to backfire. Perhaps I should just keep on moving forward like always and ignore them...
 
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"Perhaps I should just leave it be and focus on drowning out his review with good reviews from existing clients."

You have class you see so you won't stoop to their level.

And old Churchill quote:

“You will never reach your destination if you stop and throw stones at every dog that barks.”

Keep on keeping on buddy!
 
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People on the tinterweb like to hate. Even when you're right or doing good, you'll get haters. I'd just ignore it and keep doing what you're doing. You'll get others who praise you ya know. ;)
 
Just leave it, focus your efforts on improving your own business. There is nothing good that will come from trying to deal with fake reviews, you have to let your own service and happy customers speak for itself.
 
Chin up, respond/report if you can then blow them out the water with positive reviews.

haters.gif
 
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If you can respond to the review then respond asking what went wrong/how you can fix it - this will count for a lot to anyone looking at reviews to get a measure of a company.
 
Firstly I wouldn't start making excuses for your competitor when people complain about them in person. That isn't to say you should bad mouth them either.

Secondly of course you should respond to a bad review - response can be something along the lines of a statement that you're sorry to hear someone has had a bad experience with your business, can they provide further details about their order etc..etc.. and you'll be sure to follow up, perhaps note that you can't recall dealing with them and that they might have been mistaken. Tis probably worth reporting to FB too at the same time but I wouldn't immediately accuse the person publicly of writing a fake review. Perhaps a follow up post later stating that you can find no record of ever dealing with the person might be worth posting.
 
Firstly I wouldn't start making excuses for your competitor when people complain about them in person. That isn't to say you should bad mouth them either.

Secondly of course you should respond to a bad review - response can be something along the lines of a statement that you're sorry to hear someone has had a bad experience with your business, can they provide further details about their order etc..etc.. and you'll be sure to follow up, perhaps note that you can't recall dealing with them and that they might have been mistaken. Tis probably worth reporting to FB too at the same time but I wouldn't immediately accuse the person publicly of writing a fake review. Perhaps a follow up post later stating that you can find no record of ever dealing with the person might be worth posting.

Wouldn't mention mistake (plainly) - more like "this is the first I've heard of any complaint with our service and would like to look into it".
 
If you can respond to the review then respond asking what went wrong/how you can fix it - this will count for a lot to anyone looking at reviews to get a measure of a company.

"hi X, just looking through our records i cant find the details for your issue, would you mind expanding on what went wrong and we'll see if we cant get it sorted for you".
 
UberTiger, I've had a very similar experience to you. My first ebook received a scathing Amazon review from an author in the same genre. The review was from a third party account but it was easy to connect it to this author as they barely covered their tracks. I was pretty hurt and mentioned it here on OcUK, asking what to do about it, and these chaps rallied around - the review received over 100 down-votes and some replies!

I've just checked and the review is still there.

Like you, I keep myself to myself and this 'competing' author was actually one of my inspirations for writing a book of that genre in the first place. Some people are crushingly sad and the quality of the work this writer churns out is abysmal now so they obviously feel the need to bring down others rather than concentrate on their own output. Still, that review could put off a percentage of buyers which is income lost through no fault of my own.

It still leaves a bitter taste in my mouth, but at least that review's impact upon my potential readership has been assuaged somewhat by the negative reception is received - without me seeming to get involved.

For my second ebook I received a similar negative review, equally as untrue. I'm sure it's the same person, but I didn't do anything about this one.
 
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