Nvidia Corporation’s Ethical Pricing Problem – Monopolistic Price Skimming or Fair Value?

[Nelly]

One thing AMD really should do is get a top designer to look at the styling of their cards as NVidia are way ahead here.

AMD should just get HIS to manufacture all their reference cards with the ICEQ leaf blower cooler with stock reference clock, total problem solved.

The yearly reference coolers are absolute crap that AMD launch them with, then having to wait a month or more for non reference designs.

 

[Ayahuasca]

Gibbo has said HIS should be back on the scene soon, strangely the reason they disappeared was because of their decision to use blue PCB's and nobody was buying them. Just goes to show how much even the look of a card sways peoples decisions

 

[humbug]

AMD should just get HIS to manufacture all their reference cards with the ICEQ leaf blower cooler with stock reference clock, total problem solved.

+1

They really do need to have a capable good looking blower air cooler.

Just having water cooled 390X's is a very very bad idea.

Most people have closed water coolers on their CPU's already so adding another 120mm Rad is going to be a problem for some and difficult for the rest.

Certainly if you run 2x CF, thats 2 Rads and pipe work, imagine the mess of all those pipes and Rads.

3 or 4 way CF, its just not possible.

 

[theMilitant]

Where's all this talk of a 980ti being launched in a few months time coming from? Is it just conjecture on the part of forum users? Or is it a rumour backed by unnamed sources 'with knowledge of the matter'?

 

[chroniclard]

Probably from the same unsubstantiated sources on the 390X

 

[ALXAndy]

But the problem is that these Titan cards have encroached so much into Tesla market it has almost destroyed it. We sold a lot of systems last year with Titan or Titan black cards to people that would normally use Tesla and Nvidia have had majorly poor sales on Tesla. To be honest, I was REALLY surprised that they have released this card. They should have just released the GTX9xx series for gaming and made the TitanX a lower specification Tesla for people that do not require dp.

Well yeah that much was obvious.

Still brings the same conclusion though.

 

[kazuya1337]

Nvidia have created a much stronger and visable brand than AMD, It's like Nike even though you can buy cheaper and sometimes better made trainers people still want Nike, That is the battle AMD are losing and in business it's the most important one.

 

[stuie]

Anything positive to say for AMD? anything Negative to say for Nvidia?

You have no idea how wrong you are, you can't even see it in your own text. AMD have lost the branding war, so completely!

Yes loads amd have the right pricing strategy they encourage over clocking within their own software and dual bioses making tinkering brilliant.

Nvidia are the bully boy overpriced and throw weight around to get their own way release products like the 970 that are "designed to be flawed" and refuse to ever admit theyve cocked up

IMHO AMD shouldnt have bought ati. While I wouldnt want to see ati going bust completely AMD were just starting to struggle to get their cpus to keep up with intel and now what theyve done now is spread themselves too thin, they werent the size to swallow up ati and still keep the products up to scratch and stay competitive, 2 good companies just about competing well become one average company struggling to find their place in the market as they havnt got the resources to take on 2 companies in 2 different fields at the top of their games.

 

[TaKeN]

Gibbo has said HIS should be back on the scene soon, strangely the reason they disappeared was because of their decision to use blue PCB's and nobody was buying them. Just goes to show how much even the look of a card sways peoples decisions

I want black PCBs with epic IceQ coolers

 

[new boy]

Its not as bad as the intel / AMD relationship, where its very obvious intel are just leaving enough crumbs for AMD to survive. I think Nvidia are at least still trying.

 

[smilertoo]

Nvidias problem is that if they sold us their best card at its full capability, we wouldn't need to buy another card for a good few years...bankrupting them.

 

[Marine-RX179]

I think the world has gone mad that people are now essentially paying 70/80 money for a 60/60Ti card, and Titan money for a 80/80Ti card and think it's perfectly normal. Because of this, the quality and performance of the mainstream cards getting grimmed more and more...just look at the 960 and 970...

 

[Orangey]

If they can give a 60+% uplift when we get out of the 28nm mud on the 16nm Titan, I'd say that'd be worth £800, assuming it came with 32GB HBM or something crazy.

Titan X just isn't worth that much but we're paying it because there's nowt else.

 

[africanos23]

Let's do small analogy here (this is solely for 4K).

0.78% of Steams user base is running 4K with a total of 150million registered users. 1125000 - that's 1.125 million users @ 4K

Now find me a single card that can run games at 60 FPS @ 4K now, let alone down the road with anything less than 4GB. (games are becoming more VRAM hungry)

And we also have piece of mind in terms of SLI/Crossfire scaling for any resolution.. (I won't get into profiles from AMD )

You can just top up with a second card if your not happy with performance (@ 4K) and you are good to go for another two or three years at least.

We also have the option for 1080p-1440p piece of mind (I think you are set for over 4 years imo for 60 FPS) with good driver support and most of the time hassle free gaming.

There's no other option atm imo.

 

[Boomstick777]

I think the world has gone mad that people are now essentially paying 70/80 money for a 60/60Ti card, and Titan money for a 80/80Ti card and think it's perfectly normal. Because of this, the quality and performance of the mainstream cards getting grimmed more and more...just look at the 960 and 970...

Disagree with this, the 960 and 970 are arguably the best value cards around at that performance level because that's where AMD have alternatives. 960 performs around 280/285 level with game voucher £150+, 970 performs around 290X level at with game voucher £250+ Using less power and running cooler.

That's good value imho.


It's the 980 and Titan X you pay over the odds for because AMD don't any competitors to those cards.

390 / 390X should take care of that eventually...

 

[eddyr]

I think the world has gone mad that people are now essentially paying 70/80 money for a 60/60Ti card, and Titan money for a 80/80Ti card and think it's perfectly normal. Because of this, the quality and performance of the mainstream cards getting grimmed more and more...just look at the 960 and 970...

There was lamenting (and wailing with a little bit of weeping mixed in too although that may have just been me) about the performance stagnation in the sub £150 bracket a couple of years ago, waiting years for something notably and worthwhile faster. I wonder how long until it properly hits the £150-250 range.

 

[Marine-RX179]

This is the hole that AMD stucked in...on one hand the sensible people are wishing AMD to deliver the 390x that can compete with the Titan X at nearly half the price, on the other people are queuing up to buy the Titan X...so even if both the 390x shift the same volume at say 2/3 of Titan X's price, their profit margin still won't match those of Nvidia's.

It is an unfair battleground, AMD can have the same upper-hand as Nvidia, but still struggle to shift cards just because they are not Nvidia (remember how 7950/7970 was launched before the 680 to compete with the GTX580, and it still couldn't shift healthy volume despite being faster? Now Nvidia is doing the same with their 970/980 against AMD's 290/290x, and they are flying off the shelves).

If AMD was to have another bout with Nvidia again similar to the AMD 200 series vs Nvidia 700 series situation, it isn't going to improve AMD's market situation (actually it would be worse this time round without the mining craze). The only way that AMD can dig themself out of that hole and actually win back the market share is to bring out a card that is so fast, that it utter humiliate and defeat the Titan X by a ridiculous large margin, burying it so deep in the sand that it doesn't see the light of day...like how the HD5000 series was, leaving Nvidia to catch up. If there's enough Nvidia buyer remorse, and they might start looking at AMD again rather than having the eyes and mind glued to Nvidia.

 

[africanos23]

If AMD was to have another bout with Nvidia again similar to the AMD 200 series vs Nvidia 700 series situation, it isn't going to improve AMD's market situation (actually it would be worse this time round without the mining craze). The only way that AMD can dig themself out of that hole and actually win back the market share is to bring out a card that is so fast, that it utter humiliate and defeat the Titan X by a ridiculous large margin, burying it so deep in the sand that it doesn't see the light of day...like how the HD5000 series was, leaving Nvidia to catch up.

If they don't release anything by the end of June (preferably the highest end card to show something worthwhile) the market share will be so small they will have a very hard time.

If AMD has the HBM agreement for a year they might even release cards in August looking at how Nvidia have already mentioned a release date of 2016 for Pascal and usually ship mid-March or mid-August on newer GPUs.

 

[Meladath]

They don't need to quit, they will always have a market.

What i'm saying is AMD cannot effect Nvidia on Price vs Performance because the fight is not about Price vs Performance, its about Branding.
Nvidia have already won that fight.

This a thousand times over.

AMD could release a card that uses 150W, is as fast as a titan X and only costs £300 but people would still but nvidia over it even if they knew about the AMD card. I mean after all people still buy the 970 over the 290 and the 960 over the 280.

I mean at least the 970 I can understand due to generally slightly better sub 1440p performance, less power use and runs quite a substantial amount cooler. But the 960? Slower, less VRAM and more expensive? LMFAO its a joke!

I have given up trying to understand why.

It's so far gone, that EVEN AFTER nvidia screwed people over with the 970 memory fiasco and people sent them back.. people ACTUALLY got a 980! I mean seriously? SERIOUSLY? That is literally paying the company more money because they screwed you over.

 

[mmj_uk]

Completely untrue, you're just excusing the fact that AMD ARE lower quality products by trying to make out that everyone are brainwashed idiots buying NVidia whatever happens.

*If* AMD offered a better product they could charge much more as well, branding wouldn't matter. Their problem is the user experience is not as good as other brands and never has been, even back in the day when they made terrific Athlon processors they were severely let down by poor quality chipsets which is why lots of people still bought slower Intel's. In terms of GPU's their drivers and post-sale software support and experience as a whole (working with developers etc) is still severely lacking compared to NVidia but deny it and blame marketing if it makes you feel better.