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AMD Radeon 300 series may largely consist of rebrands

I would've expected 390 / 390x to be new kit and the rest rebrands, much like the Hawaii chips. Almost anything under 290 / 290x is rebranded from the last time around as well, at least the launch models were. The 285 I believe is a different architecture.

Nvidia isn't too shy of doing this either, my last GPU from them, a GTX 770, was simply a rebranded 680. I think the 760 was a 670 as well wasn't it?

Either way, it's to be expected, it seems to be the norm nowadays.
 
nvidia do the same with the 770 for example i believe. Whats important is the top cards, calling a 290x a 380 would still be an upgrade to people in the market for a 380 as all the lower tier cards will have the next card above dropped down.
 
Rebrands have become all the rage the past few years. Come to think of it I wouldn't be surprised if some less knowledgeable people "upgraded" from a 7970 to a 280X or 680 to a 770.
 
Dont see what the fuss is about, you still get according the rumours atleast the 390x/390 and the 380x/380 as new chips.. many have thought that the 380 would be 290 rebranded which doesnt look like the case anymore. Dont see the big deal.
 
Diddums said:
I would've expected 390 / 390x to be new kit and the rest rebrands, much like the Hawaii chips. Almost anything under 290 / 290x is rebranded from the last time around as well, at least the launch models were. The 285 I believe is a different architecture.

Nvidia isn't too shy of doing this either, my last GPU from them, a GTX 770, was simply a rebranded 680. I think the 760 was a 670 as well wasn't it?

Either way, it's to be expected, it seems to be the norm nowadays.
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If only the 760 was a straight 670 rebrand...Nvidia thought it would be too good for the us consumers, they cut down the core counts further but increased the clock speed, so it appeared to be as fast as the 670, but it's not.

Due to the lack of serious threat from AMD, Nvidia theseday divides their mid-range and high-end flagship to be released as two gens releases, plus taking advantage of the Titan branding to further inflat the price of the mainstream flagship card (the cut down from the Titan i.e. the 780, 780Ti). Now they are even getting away with branding what's essentially a 980Ti, or 1080 12GB as Titan X and selling it as a Titan product.

Graphic performance improvement is already falling behind the advancement of the resolution, so we would really need graphic cards to improve in more performance per gen than ever before...but with the recent practises of new gen cards competing with last gen cards, plus people throw nearly a grand at graphic that only around 40% faster than last gen, which is nothing out of the ordinary and just nature progression in the pass...they encouraging businesses to milk them, and to give a little performance increase for the mainstream cards as possible (so they can make the Titan look more special and continue to charge high premium for it). It will be a very very long time till we see a single mainstream card can push 4K in the more demanding games...

For Nvidia's side, nowadays we see sub £200 price bracket cards barely increase in performance over 3 gens. With Nvidia has now successfully selling a big 80 card at Titan price, it will only be a matter of time before the same happen for the sub £400 price brackets cards- 3 gens passed and still with nothing worth upgrading to in the same price bracket, and anyone that would want meaning upgrade must be prepared to spend at least £500+ on a card.
 
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Highly unlikely 380 will be a rebrand; if the 390X is 50%+ over the 290.....and its rebranded to 380....the gap would still be there and be too big of a gap between mid range cards and top....

I could see a fully reworked and full tonga taking up possible space as 375/380.....but as others pointed out AMD has stated its a full new stack.....

We should see in mid April with supposed 370 release......:) for now its a guessing game
 
Marine-RX179 said:
If only the 760 was a straight 670 rebrand...Nvidia thought it would be too good for the us consumers, they cut down the core counts further but increased the clock speed, so it appeared to be as fast as the 670, but it's not.

Due to the lack of serious threat from AMD, Nvidia theseday divides their mid-range and high-end flagship to be released as two gens releases, plus taking advantage of the Titan branding to further inflat the price of the mainstream flagship card (the cut down from the Titan i.e. the 780, 780Ti). Now they are even getting away with branding what's essentially a 980Ti, or 1080 12GB as Titan X and selling it as a Titan product.

Graphic performance improvement is already falling behind the advancement of the resolution, so we would really need graphic cards to improve in more performance per gen than ever before...but with the recent practises of new gen cards competing with last gen cards, plus people throw nearly a grand at graphic that only around 40% faster than last gen, which is nothing out of the ordinary and just nature progression in the pass...they encouraging businesses to milk them, and to give a little performance increase for the mainstream cards as possible (so they can make the Titan look more special and continue to charge high premium for it). It will be a very very long time till we see a single mainstream card can push 4K in the more demanding games...

For Nvidia's side, nowadays we see sub £200 price bracket cards barely increase in performance over 3 gens. With Nvidia has now successfully selling a big 80 card at Titan price, it will only be a matter of time before the same happen for the sub £400 price brackets cards- 3 gens passed and still with nothing worth upgrading to in the same price bracket, and anyone that would want meaning upgrade must be prepared to spend at least £500+ on a card.
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I agree with a lot you say here, is it because we're old or just a bit reluctant to hand over money when we can see products for what they really are.
Don't get me wrong the titan x performance is good, but it's not a titan just a full fat maxwell branded as one. It's a £500-600 card tops, but then people still think gm204 gtx 980 is high end, which aldo has an artificial marked up price.
 
Marine-RX179 said:
If only the 760 was a straight 670 rebrand...Nvidia thought it would be too good for the us consumers, they cut down the core counts further but increased the clock speed, so it appeared to be as fast as the 670, but it's not.

Due to the lack of serious threat from AMD, Nvidia theseday divides their mid-range and high-end flagship to be released as two gens releases, plus taking advantage of the Titan branding to further inflat the price of the mainstream flagship card (the cut down from the Titan i.e. the 780, 780Ti). Now they are even getting away with branding what's essentially a 980Ti, or 1080 12GB as Titan X and selling it as a Titan product.

Graphic performance improvement is already falling behind the advancement of the resolution, so we would really need graphic cards to improve in more performance per gen than ever before...but with the recent practises of new gen cards competing with last gen cards, plus people throw nearly a grand at graphic that only around 40% faster than last gen, which is nothing out of the ordinary and just nature progression in the pass...they encouraging businesses to milk them, and to give a little performance increase for the mainstream cards as possible (so they can make the Titan look more special and continue to charge high premium for it). It will be a very very long time till we see a single mainstream card can push 4K in the more demanding games...

For Nvidia's side, nowadays we see sub £200 price bracket cards barely increase in performance over 3 gens. With Nvidia has now successfully selling a big 80 card at Titan price, it will only be a matter of time before the same happen for the sub £400 price brackets cards- 3 gens passed and still with nothing worth upgrading to in the same price bracket, and anyone that would want meaning upgrade must be prepared to spend at least £500+ on a card.
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Totally agree. It's a pretty sad how things have slowed down and at the same time got more expensive. :(
 
Razor Time said:
Totally agree. It's a pretty sad how things have slowed down and at the same time got more expensive. :(
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Yea it is quite sad from consumer point of view, but I do applause the guy, whoever it is at Nvidia that came up with such a bold, daring, ridiculous strategy and for it to work as well...he's a pure genius for his faith on benefiting from ignorance in consumerism.
 
IceShock said:
well I read a rumour somewhere that fps will be over 9000 so..
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thats in only one game, where there is a blackout, at night, on the dark site of the moon, rendered at 320x200, shortly after the sun has been stolen and all stars destroyed in the universe.. as viewed by a blind man
 
DragonQ said:
I thought 80% of GPUs were always rebrands anyway? I'm sure my R9 270 is just a 7870 or something.
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That only became more of a trend in the recent gens.

The 970/980 from Nvidia are effectively their new gen 60/60Ti or 60Ti/70, but because they know AMD won't be able to bring new gen cards in a while, so they they branded them as 70/80 and selling them with the price that matches those labelling.
 
Redesigned 290X/380X will likely match 980, so as long as 390 / 390X are new cards that offer better performance tier it's all good imho.

For all we know these 'rebrands' could be OEM only. It's all speculation at this point, nothing is 100%.

390 / 390X are the only ones I care about tbh.
 
easyrider said:
http://hexus.net/tech/news/graphics/81853-amd-radeon-300-series-may-largely-consist-rebrands/
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Huge Pinch of salt ^^^^^
Something is very wrong with some of these articles of late, they seem to be getting more and more idiotic.

They are basing their evidence for rebrands on the new GPU codes in Drivers.
They don't offer any reasoning for that.

What they have done in a very long winded way is rewrite what a random forum user has written:

"15.3 Drivers have new GPU's in the product listings, these new GPU's are rebrands"

Thats it.

Utter nonsense.
 
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